Privacy Policy

  1. Who are we?


    1. This is the privacy policy of Lux Elements Ltd t/a Luxury Elements. For Privacy queries, you can reach us at [email protected] . Other contact details are on our website.


  1. What’s the point of this policy?


    1. To give you a better understanding and an expectation when we collect your personal information via our website. Please only use our service if you are completely happy with this policy.

    2. Generally, the policy covers only information you have provided to us. If you give personal information to other people, including payment providers or other websites, please also check their privacy policies.


  1. Might the policy change?


    1. We may update our privacy policy from time to time, and so we advise to check it whenever you visit our website. We will assume you agree to the new version of the policy if you use the site after its effective date.


  1. What do we collect?


    1. Information with you input into our website and/or upload to our service or otherwise, such as:

      1. Your name and contact details;

      2. Details about your transactions on our website/service;

      3. Contact or other information which you provide to us or allows us to use for newsletters or other marketing; and

      4. Your communications with us.

    2. Automated information about your use of our service, such as the internet protocol (IP) address used to connect your device to the internet, connection information such as browser type and version, information about your device including device-type and device identifier, operating system and platform, mobile network data, a unique reference number linked to the data you enter on our system, login details, the site from which you arrived at our service, details of your activity with date and time stamps including pages you visited and your searches/transactions.

    3. The following information about you may be provided to us by other people:

      1. Limited billing information sent to us by our payment provider for verification purposes, your name, email address and billing address.

  1. What’s our reason for collecting the information?


    1. Because it’s necessary to take steps at your request to enter into a contract with you and/or perform such a contract e.g., send service messages, process payments and fulfil orders. This applies to initial enquiries and to contact and transaction details.

    2. Because it’s in our ‘legitimate interests’ e.g., to manage, develop and improve our services including tracking usage patterns and preventing or detecting abuse and/or fraud. This applies to automated usage data.

    3. Because you’ve agreed; this applies to contact or other which you give or allow us to use for newsletters, promotional material or marketing. You can withdraw permission at any time as explained on our service or by emailing us at the contact details provided.


  1. How long do we keep personal information?


    1. For 12 months or until your account is closed, if sooner. You can close your account by emailing us at [email protected] .

    2. We may retain some information for longer, typically up to six years, if reasonably needed for legal, regulatory or tax reasons, deal with disputes, prevent abuse or fraud and/or enforce our terms and conditions.

    3. The information you provide to us for newsletters or other marketing only will be retained until you tell us to stop sending you such messages.


  1. To whom do we send or make available your personal information?


    1. To other people who supply us with a service, such as: delivery companies, website hosts, payment providers, businesses which help us send communications or monitor our website and which provide us with e-commerce, analytics and other IT services.

    2. To law enforcements authorities to help deal with fraud and abuse and/or comply with legal requirements.

    3. To insurers and professional advisers in connect with our insurance cover or to deal with legal claims.

    4. To potential buyers as far as reasonably necessary, in the case of an actual or proposed (including negotiations for a) sale or merger or business combination involving all or the relevant part of our business.


  1. Do we send your information outside the European Union?


    1. Your personal information which we collect is stored within the EU and is not transferred to any third countries except as follows.

    2. Under the EU-US Privacy Shield Framework , your personal information may be transferred to the US, which provides certain safeguards for your personal information by the following companies: Google (analytics), Facebook (Advertising), Mailchimp and Mandrill (Email delivery).


  1. What about cookies?


    1. We and/or other companies use cookies and other tracking technologies on our website. A cookie is an identifier (a small file of letters and numbers) that is sent to your web browser. Cookies are widely used to make websites work, or work more efficiently, as well as to provide information to the website owner or others. Some are session temporary ‘session’ cookies that remain in the cookie file of your browser only until your browser is closed. Whereas persistent cookies stay for longer (depending on the lifetime of the specific cookie). For further information on cookies, including how to use your browser to block them and how to delete existing cookies, click here. Our site’s functionality will be limited if you configure your browser to reject cookies.

    2. Companies which provide us with a service also place cookies. Some of these cookies (e.g. from Google) may involve certain information, such as your IP address and web address of the page you’re visiting, being sent to the company concerned. Below is a summary of the kinds of cookies used together with details about who places them and where you can go to get more information and to opt out (where possible):

      1. Analytics Cookies
        These kinds of cookies recognise and count the number of website visitors as well as providing other information about the visit such as duration, route through the website and where the visitor came from. This information helps us to improve the way our website works, for example by making sure users find what they need easily. These cookies are provided by Google Analytics.

      2. Advertising Cookies
        These kinds of cookies are typically used to personalise ads on this or other sites based on your use of our site, to measure ad effectiveness (for example, how often you click on or view ads and whether you go on to buy something from the advertiser) and to stop you being shown the same ad repeatedly. These cookies are provided by Google and Facebook.

      3. Payment Provider Cookies
        Our payment provider – Trust Payments – may place cookies if you use their payment services on our site.


  1. What rights do you have?


  1. If the legal requirements are met: To ask us for access to your personal information, to rectify it if there are mistakes, to delete or restrict its use in certain circumstances or to ‘data portability’ or to withdraw any consent you’ve given (e.g. marketing).

  2. You may also have the right to object to use of your personal information in certain circumstances.

  3. If you have a complaint about how we are dealing with your personal information, please contact us via the email address above. If you are not happy with our response or think we are not handling your personal information in accordance with the law, you have the right to complain to the Information Commissioner’s Office (ICO).

  4. For more information about your rights, visit the ICO’s website.